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Billboard Live Lighter Eat Brighter Campaign
Release Date: 
Monday, 7 November 2022

The City of Armadale is partnering with Cancer Council WAs LiveLighter program to encourage healthy eating and promote living a healthy lifestyle locally.

The Eat Brighter campaign prompts people to buy, eat, cook and grow more colourful fruit and vegetables while highlighting ways to make small lifestyle changes to improve health by prioritising healthy eating and boosting physical activity.

Several billboards supporting the Eat Brighter campaign have been placed in Harrisdale and Piara Waters to encourage people to include a variety of colourful fruits, and vegetables in their diets.

City of Armadale Mayor Ruth Butterfield said the City is pleased to partner with Cancer Council WAs LiveLighter® program to help spread the word about different, fun, and creative ways we can get more fruit and vegetables into our diets and improve our health.

“Getting people to stop and think about their health and consider the impact of the way they eat and move is really important,” she said.

“Eating a wide range of healthy and nutritious foods, such as fruits and vegetables, are factors that can protect us from a number of chronic disease, including heart disease, stroke, Type 2 diabetes, some types of cancers, kidney disease, and more.”

Those sentiments were echoed by Cancer Council WA’s LiveLighter® Manager, Ainslie Sartori. “The City of Armadale should be applauded for their leadership in building environments that support healthy lifestyles’

“A diet full of colour is a great way to get your 2 serves of fruit and 5 serves of vegies everyday”

“Making fruit and vegies a normal part of every meal helps build healthy habits.” Ms Sartori said.


The partnership with Cancer Council WAs LiveLighter® program is about sharing the Eat Brighter message to as many people as possible while providing opportunities for individuals and communities to put the messages into practise.

More information is available on the Citys website: https://www.armadale.wa.gov.au/livelighter-partnership

For more information on this topic contact:

Phone: (08) 9394 5000
Email: info@armadale.wa.gov.au

Media Contact
For media enquiries please contact:
Marketing and Communications Team
Phone: (08) 9394 5000
Email: media@armadale.wa.gov.au