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The Dale campaign image
Release Date: 
Monday, 28 November 2016

There are always plenty reasons to visit the Armadale City Centre during the festive season and in the spirit of giving, The Dale does Xmas is giving away a $2500 shopping spree to one lucky shopper who best captures their City Xmas experience.

Following two successful ‘The Dale’ promotions, The Dale does Xmas is an exciting new retail campaign to reward residents who visit the Armadale City Centre during the summer season.

Take advantage of the City’s calendar of Xmas activities and events, snap plenty of photos, and post your best one online to be in the running for the major prize or a handful of ‘Day Out in Armadale’ spot prizes that include double passes to the cinema, free admission to the Armadale Aquatic Centre, and lunch and smoothie vouchers.

To enter, take a photo of yourself, others (make sure they’re ok with it), or a landscape in the city centre, upload it to Instagram or the City of Armadale Facebook page and hashtag #TheDale for the chance to win.

The winners will be chosen for the photo that shows creativity and best captures the Xmas shopping experience in the City Centre.

Maybe it’s during a visit to Santa with the family, enjoying one of the City’s Music in the Mall sessions on Fridays, or having a chat with our friendly Community Liaison Officers.

Whatever it is, we want to see your snaps of the City Centre!

You can see ‘#TheDale does Xmas’ events below, on the City’s Facebook page, and in local newspapers from December through to end of January. Or for all upcoming City events see the events section of the City’s website.

Terms and Conditions apply.

Date Time Event Name Location Details
22 November - end February 2017   In the Home Exhibition History House Museum Explores how Australian homes have changed over the last 100 years.
26 November - 24 December 2016 Various times Santa Photography Armadale Shopping City, outside of Target Capture your family moment with Santa photography available daily. Visit: armadaleshoppingcity.com.au
30 November 2016   Editing a Novel with Dr Ken Spillman Armadale Library Dr Ken Spillman is the author of 60 books in a range of genres. During this session he will provide a range of practical tips to improve your self editing skills, and how to sensitively critique the work of others.
2 December 2016 Noon to 2pm Music in the Mall Jull St Mall Free live music concerts every Friday lunchtime in Armadale’s Jull St Mall.
2 December 2016 6pm Christmas Parade Jull St Mall Kicking off in the early hours of the evening in the Jull Street Mall, the Christmas Parade, featuring a variety of colourful characters and local community groups, provides a wondrous spectacle for the young and young at heart.
2 December 2016 7pm Christmas Carols Memorial Park Armadale The City of Armadale invites you to join in the festive spirit of the holiday season with Carols by Candlelight. This heart-warming Christmas event is bursting with community celebration and pride as it showcases some of the incredible talent from the Armadale area.
3 December 2016 1pm to 4pm Advanced Photography Workshop Armadale Library This advanced photography workshop is perfect for those who are looking to refine their photography skills by programming their own camera settings. Topics covered in this session include aperture, shutter speed, white balance and light metering.
3 December 2016 11am to noon Christmas Face Painting Armadale Shopping City, Near Santa outside of Target Free Christmas face painting for kids.
5 - 24 December 2016   Christmas Wrapping Armadale Shopping City, outside of Target Shop for the perfect gift at Armadale Shopping City and have it beautifully wrapped for a gold coin donation. All proceeds go to The Salvation Army. Visit armadaleshoppingcity.com.au for times.
7 December 2016 1.30pm to 3pm Creative Techniques for Health and Wellbeing Armadale Library Join Luke Be from Creative Expressionismsismmms as he discusses health and wellbeing and the many different factors that can affect it.
7 December 2016 11am to noon Sensitive Santa Armadale Shopping City, outside of Target To ensure no child misses out on their time with Santa, Armadale Shopping City is offering children with special needs an exclusive chance to see him outside of trading hours in a low stress environment. Bookings essential. Email armadale.sc@lendlease.com
9 December 2016 Noon to 2pm Music in the Mall Jull Street Mall Free live music concerts every Friday lunchtime in Armadale’s Jull St Mall.
10 December 2016 11am to noon Christmas Face Painting Armadale Shopping City, Near Santa outside of Target Free Christmas Face Painting for kids.
12 - 24 December 2016 10.30am to 1.30pm Meet Santa Armadale Central Shopping Centre Santa arrives on 12th and leaves on 24th Dec.
12 - 24 December 2016 10.30am to 1.30pm Sandgroper Studios Photographer Armadale Central Shopping Centre For your professional photos with Santa.
16 December 2016 Noon to 2pm Music in the Mall Jull St Mall Free live music concerts every Friday lunchtime in Armadale’s Jull St Mall.
16 December 2016 Noon to 5pm Big Games & Chill Zone Jull St Mall Drop in anytime to relax in the shade of the trees at our pop-up summer chill zone and play giant jenga, connect four, bubbles and more.
17 December 2016 11am to noon Christmas Face Painting Armadale Shopping City, Near Santa outside of Target Free Christmas Face Painting for kids.
17 December 2016 11am to 5pm Movies in the Mall Jull St Mall Reward yourself for finishing off your Christmas shopping and drop by our Free outdoor Christmas movies, in our pop-up summer chill zone. BYO bean bag, cushion, or low chair.
11am – Frozen
1pm – The Santa Clause
3pm – Elf
19 - 24 December 2016 10.30am to 1.30pm Baby Animals Old Mcdonald's Farm Armadale Central Shopping Centre Come, meet and spend some quality time with adorable baby animals. A never to be forgotten nostalgic and fun interactive animal experience.
20 December 2016 2pm to 3pm Nature Pixie's Bush Christmas Armadale Library Join the Nature Pixie and help her find the Bush Babies who are lost and desperately need to get home for Christmas morning.
22 December 2016 10.30am to 1.30pm Meet Elisa the Snow Princess Armadale Central Shopping Centre Come, meet and greet Elisa the Snow Princess.
23 December 2016 10.30am to 1.30pm Meet Elisa the Snow Princess Armadale Central Shopping Centre Come, meet and greet Elisa the Snow Princess.
23 December 2016 Noon to 2pm Music in the Mall Jull St Mall Free live music concerts every Friday lunchtime in Armadale’s Jull St Mall.
24 December 2016 11am to noon Christmas Face Painting Armadale Shopping City, Near Santa outside of Target Free Christmas Face Painting for kids.

For more information on this topic contact:

Phone: (08) 9394 5000
Email: info@armadale.wa.gov.au

Media Contact
For media enquiries please contact:
Marketing and Communications Team
Phone: (08) 9394 5000
Email: media@armadale.wa.gov.au