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Release Date: 
Friday, 6 November 2015

The City of Armadale’s many picturesque locations provided ideal inspiration for more than 300 people who entered this year’s #TheDale social media campaign and photography competition.

Launched in February 2015, #TheDale campaign encouraged people to take images of the City of Armadale from a unique perspective, showcasing what they love about #TheDale through their own eyes and lens.

For its role in highlighting the positive side of living in Armadale, a feature often overlooked by those not familiar with the region, the campaign won the Public Relations Institute of Australia (PRIA) WA Award for Excellence and a Highly Commended at the National PRIA Awards.

The second instalment in September attracted 339 entries in just 18 days, and social media exposure saw #TheDale message being seen 721,601 times, a 231 per cent increase from the first campaign.

Armadale Mayor Henry Zelones OAM, JP said the number and quality of entries, along with the increased popularity of the campaign, was testament to the passion Armadale residents have for their City and its surrounds.

“The interactive campaign provided a fantastic way for residents and visitors to get to know the City of Armadale.

“It’s exciting that not only is #TheDale helping to shift outdated perceptions of Armadale by showcasing our beautiful City, but the campaign is also being recognised by industry experts and other local governments.

“While the awards were a fantastic achievement for a local government organisation, the campaign itself has played a major role in encouraging our residents to show the world what they love about their city,” he said.

For more information on this topic contact:

Phone: (08) 9394 5000
Email: info@armadale.wa.gov.au

Media Contact
For media enquiries please contact:
Marketing and Communications Team
Phone: (08) 9394 5000
Email: media@armadale.wa.gov.au