The Visual Power of Instagram for Business (Beginner)

In a fast-paced digital world, images are a fast way to capture attention. If you have a visual aspect to your brand, Instagram could be a platform to use to grow your small business.

What we will cover;

  • Why use Instagram for your Business.
  • How to optimise your Instagram profile
  • How to craft your bio
  • Where hashtags fit in
  • How to create content that connects
  • Design and brand your images
  • Using video on Instagram
  • How to follow and engage
  • Instagram features and metrics
  • How to brand yourself & your business on Instagram
  • Tips, tricks & tools to help you out & save you time.

About the Presenter: Jo Saunders

In the era of social business, to be found, remembered and chosen it is important to build visibility, establish authority and earn influence in the connected economy. And you don’t want ‘social media’ to become another time-consuming chore on your growing to-do list!

Jo Saunders, author of ‘Get Good or Get Off - A guide to getting it right on social media’, is a marketing strategist and social media educator who has been helping people connect and communicate since the early 90s, through pen and paper, events and social media.

With over 20 years experience in event management and marketing, Jo has designed events, content and communication strategies for Australian and international events, organisations and businesses. She guides professionals and organisations through the complexities of social media marketing tools such as LinkedIn, Facebook and Twitter to position and promote your business. Learn how to communicate your brand message, showcase your talent, and build thought leadership and relationships through her presentations, workshops and mentoring.

Jo has spoken on local, international and virtual stages, and has trained thousands of people around the world. She was named one of the top 200 LinkedIn practitioners in the world, ranked number 4 on Klout’s LinkedIn expert list, and was named #2 LinkedIn Expert in Asia Pacific for 2018. She is the Perth host of #LinkedInLocal Perth, a collaborative networking event, co-host of video series #TheLinkedInCouch .

Discover more:
Twitter: @JoSaundersAU

Friday, 28 June 2019 - 1pm to 3.30pm