All About Business - Issue 31, October 2017

Social Media The Big 3

Join the online conversation: Pick up some tips to rev up your LinkedIn, Facebook and Instagram pages.

Make the most of the online marketing wave. Our trainers will show you how to update your own LinkedIn, Facebook platforms in real time using your laptop (not your mobile phones) and your Smart phone for the Instagram session.

This workshop will show you:

• Six tips that will improve your B2B exposure on your LinkedIn personal profile (Sherryn McBride)
• Six actions that matter to your marketing on your Facebook Business Page (Sherryn McBride)
• How to build your profile and grow a digital community with Instagram (Do Re Media)

Date: Tuesday, 21 November 2017 - 9am to 12.30pm
Venue: City of Armadale Function Room, 7 Orchard Avenue, Armadale, WA 6112
Cost: $30 (incl. GST)
Event contact: Phone (08) 9336 8000 or visit www.businessfoundations.com.au

Free Business Basics Workshop

Having your own business can be an exciting challenge.

To help you get started the Small Business Development Corporation are holding a number of free business skills workshops.

More information including dates, locations and how to book, can be found via the Business Basics Perth website: www.businessbasicsperth.com.

Business Armadale business awards

The 2017 Examiner Newspaper Business Excellence Awards are being held on Friday 17 November at Araluen Botanic Park from 6.30 to 10pm.

Nominations are now open for the following categories:

• Excellence in Business
• Community Spirit
• Excellence in Tourism & Hospitality
• Inspiring Individual
• Employer of Choice
• Excellence in Marketing
• Best New Business
• City of Armadale Digital Innovation Award.

Join our member organisations, industry professionals and local dignitaries for an evening celebrating business excellence within our region.

Nominations close on 27 October and more details can be found on the Business Armadale website via www.businessarmadale.com.au.

Jull Street Mall Community Liaison Officer Patrols 2017/2018

The City of Armadale Council has approved the continuation of the Community Liaison Officers over summer. The Community Liaison Officers will be on patrol on weekday afternoons and peak business hours on Saturday and Sunday from November 2017 through to February 2018, extending existing private security arrangements within the two major shopping centres into the public space in Jull Street.

The Officers will be engaging with local businesses and the community to deter anti-social behaviour in the Mall. Businesses operating in the Jull Street Mall will be notified in person by City staff over the coming weeks and will also be provided with a letter of introduction (which includes a link to an online survey to complete), along with a Patrol Access Agreement for their premises.

We would like to encourage businesses to complete the pre and post security surveys, so we can gain some comparative data and feedback about the impact of the patrol service and its effectiveness.

Armadale Aspire

On 23 August, local businesses, schools, parents and City of Armadale staff and dignitaries came together to celebrate the achievements of students participating in the Armadale Aspire pilot program.

Armadale Aspire was inspired by the Kwinana Industries Council (KIC) award-winning Education Partnership Programs for Year 10 students. The City of Armadale, in partnership with local businesses and schools, provided Year 10 students the opportunity to explore the range of career options available within the Armadale region, as well as participate in career development and job-readiness workshops.

Over six days during Term 3, the students visited a range of industries in Armadale, participated in team bonding activities, and undertook career development workshops, including resume writing and interview techniques.

Thank you to the four businesses that were involved in the program: Beaver Tree Services, Daly and Shaw, Armadale Kelmscott Hospital and Alita Construction.

Local Business Register

The Economic Development team are compiling an internal business register, to improve on how we communicate with local businesses in the area.

To add your name and up-to-date contact details to the business register, please complete the form via www.armadale.wa.gov.au/local-business-register.

Spring into Armadale ends on 30 November

If you haven’t already, spring into an event during the last month of Spring. There’s something for everyone with events catering for a multitude of interests including food, wine, markets, music, arts, trails and walks.

The Spring into Armadale Fashion Show will be held on Saturday 28 October, featuring creations by Western Australian designers worn by local Indigenous models. In an exciting WA exclusive, the show will also present Professor Datuk Jimmy Choo OBE’s first and the only pair of Aboriginal artwork designed shoes and matching couture gown by Ae’lkemi designer Alvin Fernandez.

Tickets are on sale from the City’s Armadale Visitor Centre. General entry: $50, VIP: $85 – includes sparkling wine, priority seating and viewing.

To see the calendar of events go to www.visitarmadale.com.au/spring-armadale or contact the Armadale Visitor Centre on 9394 5410 for further information.

2017 Armadale Visitor Centre Membership Drive

Are you a business that is passionate about driving tourism and attracting visitors to the Armadale region. If this is you, we invite you to join the Armadale Visitor Centre as a member and promote your business with us! The Armadale Visitor Centre is dedicated to growing tourism within the Armadale and Perth Hills region.

Together, we can work to promote your business to visitors and boost our local tourism economy.

Our membership program entitles you to a variety of benefits depending on your preferred level, but all include brochure display, e-news updates, business referral and website promotion. Membership can also give you the benefit of online bookings, invites to industry networking events and social media promotions.

The full prospectus can be viewed here, get in contact to join us today!

To find out how to join or learn more, contact Barb or Laura on visitorcentre@armadale.wa.gov.au or call 08 9394 5463.

City of Armadale Economic Development Strategy 2018-2022

The City of Armadale has engaged Lucid Economics to assist developing their new Economic Development Strategy 2018 - 2022.

A number of workshops have been held in the past few months, as well as consultation with local business and other stakeholders. Over the coming months, Lucid Economics will work on developing the new key outcomes and actions.

The new strategy will enable the City to continue to grow, attract new investment and business activity and provide directions for strategic decision making.

New liquor reform a boost for tourism operators

• Accredited tour operators will now be able to supply liquor on their tours
• New regulations will reflect WA's move toward a responsible drinking culture

As part of the McGowan Government's priority to elevate the importance of tourism in our state, changes to the Liquor Control Regulations 1989 have been approved.

From 13 September tour operators, who gain accreditation, have been able to supply alcohol on their tours.

This means accredited tourism businesses can now offer hospitality experiences such as providing self-serve beer and wine to guests at a barbecue dinner or creating a dining experience with alcohol while touring an attraction.

To become an accredited tour operator, business owners have to complete training with the Australian Tourism Accreditation Program run by the Tourism Council of WA.

Under the new regulations, an agreement will be held between the Director of Liquor Licensing and the Tourism Council of WA to ensure that tour providers continue to operate to an excellent standard, with the responsible service of alcohol.

Other conditions include the supply of alcohol must only be a secondary extra to the purpose of the tour and must not be provided at an additional cost.

There are 370,000 reasons to partner with the WA Seniors Card program

Western Australian businesses have the chance to put their business in front of thousands of potential customers by offering a discount exclusively to WA Seniors Card members.

The WA Seniors Card program invites businesses to submit a proposal to offer members discounts on goods and services. Simply complete the online form. WA businesses should offer a discount of 10% or savings worth more than $20 in value to members. All business partners joining the WA Seniors Card program are listed in the online discount directory, potentially reaching thousands of seniors.

Full terms and conditions of the WA Seniors Card program are available. Contact eoi@seniorscard.wa.gov.au for further details.

Stat Attack

The Construction industry has the greatest number of registered businesses in the City of Armadale. In 2016, there were 1,095 businesses operating, which is over a quarter of all businesses in the City.

These businesses employed over 2,400 people, and had local sales of over $1,829 million in 2015/16. This would be equal to selling to local consumers, businesses and government in the Armadale area:

• Almost 732 million copies of the Weekend West Australian newspaper.
• Over 2 billion loaves of Woolworths homebrand sliced bread.
• Over 538 million McDonald’s cheeseburgers.