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The dale
Release Date: 
Wednesday, 26 August 2015

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The City of Armadale is embarking on a social media campaign to promote our City, affectionately known as #TheDale.

Renowned photographer Jarrad Seng will be teaming up with the City to launch this second phase which will feature Where in #TheDale Are We and Where in #TheDale Are You?

“On Saturday 29 August Jarrad Seng and a handful of well know Perth photographers will travel through Armadale, taking photos and uploading them onto their Instagram pages as part of an exclusive Instameet,” said Armadale Mayor Henry Zelones OAM, JP.

“These images will be taken from a unique perspective and the community will have to guess the location for the chance to win signed photos from Jarrad Seng of our beloved City.

“This is an incredible coup for the City. To have a photographer of Jarrad’s calibre get involved with #TheDale highlights the potential Armadale has and reiterates that we are a unique and vibrant community that people want to explore and be a part of,” said Mayor Zelones.

For the second phase the community is encouraged to take an image somewhere in #TheDale and upload it to the City’s Facebook page. There will be weekly prizes, including restaurant vouchers that have been kindly sponsored by Satterley Heron Park, and a $5000 shopping spree major prize.

#TheDale campaign is aimed at generating positive conversation from the people who visit, live and work in the City of Armadale.

Phase 1 Terms & Conditions

Phase 2 Terms & Conditions

For more information on this topic contact:

Phone: (08) 9394 5000
Email: info@armadale.wa.gov.au

Media Contact
For media enquiries please contact:
Marketing and Communications Team
Phone: (08) 9394 5000
Email: media@armadale.wa.gov.au